Product & strategic development, operations, business planning and marketing advice to clients in the visitor destinations, museums, heritage and commercial attractions, sectors.
Sandberg Solutions is headed up by Mark Sandberg - an experienced, savvy operator and entrepreneurial leader.
Clients benefit from creative but pragmatic advice honed from many years of hands-on experience - earned the hard way!
Clients also enjoy knowing they are tapping into a rich vein of knowledge, without a gold plated price tag! Our overheads are small - you pay for solutions, not swanky offices!
An ethos of partnership from start to finish, focusing on your needs.
Ideas, effective strategies and realistic solutions.
Thanks for visiting the site and please get in touch.
Mark Sandberg has over 30 years experience in the visitor economy - tourism destinations, attractions, and museums, including 10 years at Director & Senior Management level.
He has extensive experience of working with government, local authorities, DMOs, tourism & cultural agencies, attractions and museums at a regional, national and international scale.
We work with you...
... to get the brief spot on
... to develop the strategy
... to deliver the solution
Services
Strategic Development
Business Planning
Financial Management
Leadership & HR
Operations & Facilities Management
Market Analysis & Research
Marketing Strategy & Action Plans
Change & Risk Management
Due Diligence & Governance
Consultancy &/or
Short / Max Term Contracts
Our Clients
Who We’ve Worked With
Attractions
The Historic Dockyard, Chatham
Dover Castle
Leeds Castle
Jorvik, York
Upnor Castle
Rochester Castle
Castle Howard
Stowe House & Gardens
Newby Hall & Gardens
Heights of Abraham
URBIS, Manchester
Langdon Hills
Stockport Plaza
Manchester Airport
Darlington Railway Museum
The Bass Museum
Ben Franklin House
Black Sheep Brewery
Local Authorities
Medway
Tunbridge Wells
Southwark
Kings Lynn
Newport
Ipswich
Arun
Nottingham
York
Hastings
Developers, Agencies & Consultants
AECOM (Economics)
Continuum Group Ltd
London Development Agency
Slough Estates plc
Grosvenor Estates Ltd
McArthurGlen plc
York Archaeological Trust
Canal & River Boat Trust
European Commission
Millennium Commission
Economic Research Associates (ERA)
Deloitte
Testimonials
Chatham Historic Dockyard Trust
During my time at The Historic Dockyard I was considered an innovative and safe pair of hands. I was a member of the senior management team with a complex ‘portfolio’ and went about my responsibilities diligently and calmly, maximising opportunities to deliver the Trust’s objectives and commercial / operational success, often with scarce resource.
Mark worked incredibly hard for the Trust and delivered some significant changes that have improved what we do. We were sorry to lose him.
Admiral Sir Trevor Soar
Chairman
I have worked with Mark for many years, both as consultant and in-house. I have always found Mark’s grasp of financial issues refreshingly capable and his solutions to financial issues very sensible & pragmatic.
Chris Knott
CFO
Mark joined us as a sales consultant (two days a week) to help increase sales. Two years later he was our Managing Director. Mark not only increased sales but he manged the production team effectively and took the business from a loss-making position to profit.
Pommy Sarwal
Chairman
(Master Ropemakers Ltd)
I worked with Mark on the Trust's Trading and Master Ropemakers Ltd Boards, as well as on commercial agreements and other legal issues. Working with Mark was always enjoyable and he carried out his Governance duties diligently and creatively for the benefit of the Trust
Andrew Fermor
Company Secretary
Mark was my Managing Director and great to work for. I describe he’s management style as “calm & firm – never making a drama, especially out of a crisis!”. He is collaborative and supportive but knows when to challenge and provide direction.
Alex Rowling
General Manager
(Master Ropemakers Ltd)
Testimonials
From my time heading up Sandberg Consulting
Mark’s experience from the ‘coal face’ means we get meaningful analysis.
David Camp
Director, AECOM
Mark has carried out a number of visitor & non-visitor research programmes for us. He is brilliant at handling respondents and distilling from them a rich stream of understanding of what is going on in the visitors’ and non-visitors’ minds.
Anthony Morse
Marketing Manager, CHDT
After delivering the first flagship National Armed Forces Day event for CHDT and the MOD - a complicated and challenging event involving Royalty, MPs, VIPs and attracting 30,000 visitors - Bill Ferris (CEO, Chatham Historic Dockyard Trust) said: “… in reviewing subsequent press coverage you won’t need me to tell you that the success of the day surpassed everyone’s expectations. You should feel justifiably proud of your engagement in the process of delivering that success….”
“In addition, our VE Day 60th Anniversary weekend was a great success thanks to Mark’s project management. He delivered an event that was marketable, enjoyable, within budget, on time and, above all, sensitive to this significant commemoration”
Bill Ferris
CEO, CHDT
Mark brought imagination and flair to marketing our own and client attractions, we were sorry to see him go!
Juliana Delaney
CEO, Continuum Group
We worked well as a team, working flexibly and creatively, leading colleagues to achieve shared business goals.
Gordon Wishart
CFO, Black Sheep Brewery
Mark launched our Consultancy Division with limited resources and exceeded all financial targets and client expectations.
Dominic Tweddle
former CEO, Continuum Group
We were reluctant to take on the services of a consultant but I’m so glad we did. This is mainly due to Mark, who has the ability to become part of the team and inject creative thinking that has a positive impact on the bottom line.
Mike Maryon
Director
Bass Museum
It was great having Mark in charge at A Day at the Wells as I knew we were in safe hands – the fact we beat budget every year was a bonus!
Vicki Rogers
Tourism Manager
Tunbridge Wells Council
Mark’s ability to construct and lead a well-balanced, sensitive and productive consultation programme is one of the reasons the study into a new cultural quarter on the Waterfront in Ipswich is proving to be such a success.
Simon Meecham
Director, Economic Development
Ipswich Council
